How to Hook a Whale: Secrets of Selling to the Ultra High Net Worth

Author:   Marcus Lim
Publisher:   Marshall Cavendish International (Asia) Pte Ltd
ISBN:  

9789815009118


Pages:   208
Publication Date:   15 March 2022
Format:   Hardback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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How to Hook a Whale: Secrets of Selling to the Ultra High Net Worth


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Overview

What does it take to have billionaires and celebrities on your speed dial, party with high-rollers and be responsible for billions of dollars in annual revenue? In this exciting tell-all, Marcus Lim, a seasoned marketer in VIP international casino sales, spills his secrets on how to wheel and deal with the super-rich. Running a casino may look like glitz and glamour on the outside, but you'll need to be a shrewd businessman, an astute mind-reader and an empathetic psychologist all rolled into one to ensure that all your ultra-high net worth - and ultra-demanding - customers are happy... and Marcus has that in spades. Follow this no-holds-barred guide and win big at work - and in life!

Full Product Details

Author:   Marcus Lim
Publisher:   Marshall Cavendish International (Asia) Pte Ltd
Imprint:   Marshall Cavendish International (Asia) Pte Ltd
Dimensions:   Width: 14.00cm , Height: 2.50cm , Length: 21.80cm
Weight:   0.363kg
ISBN:  

9789815009118


ISBN 10:   9815009117
Pages:   208
Publication Date:   15 March 2022
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Reviews

Marcus' meteoric rise from the bottom to a top casino salesman is proof that anyone can overcome adversity as long as they have the determination to succeed and the right attitude. This book contains all the secrets to his success. --Xian Ong, Owner, PasarBella


Author Information

Marcus Lim has spent over a decade as a host and marketer at several of the largest casino and resort chains in the world, rising to the position of President of International Marketing for South Asia. He has successfully marketed gaming resorts and first-class entertainment to a clientele worth billions of dollars. An entrepreneur at heart, Marcus has headed his own companies in defence, business consultation and sea sports. In addition, he holds an MBA from Singapore Management University.

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