Overview

In this short read, you'll focus on your branding. As a clinical nurse, you excelled at your job, benefitting from both training and extensive practice. Now, as a legal nurse consultant-or one who wants to enter this field-you realize that you're in a business-and your nursing school or college classes never included the skills you most need. That's why Patricia Iyer, RN, MSN, LNCC gives you the information you need to stand out and attract the interest of the attorneys you want to serve. That's what branding is: giving people a reason to choose you because they feel you offer something they can't get anywhere else. You'll learn how to define and express your unique identity, the special gift you give your client: exceptional service, dedicated attention to detail, or going above and beyond what the client requests. Once you learn what your gift is, your marketing will become much easier, and you can use it to tell the world: This is what makes my service special. When you clearly express who you are, you'll attract attorneys for whom price is not an issue because your branding makes it clear that hiring your LNC services will give them exactly what they need.

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