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9781473692145

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Brilliant and thought provoking. I love Dave's ability to open my mind to new concepts and ways of thinking. * Graham Ruddick, Digital Doughnut * One of the most original speakers I've ever seen. Dave is one of the most creative minds off and on the stage. * Darko Buldioski, Allweb Events * Makes you sit up and listen. * Rachel Evans, Experian Data Quality *

Makes you sit up and listen. - Rachel Evans, Experian Data Quality One of the most original speakers I've ever seen. Dave is one of the most creative minds off and on the stage. - Darko Buldioski, Allweb Events Brilliant and thought provoking. I love Dave's ability to open my mind to new concepts and ways of thinking. - Graham Ruddick, Digital Doughnut

Author Information

Dave Birss spent 20 years as an advertising creative, coming up with ideas for many of the world's biggest brands. Along the way, he helped to lead the creative departments of a number of the UK's top agencies, including Poke, OgilvyOne and McCann Worldgroup, winning many awards along the way. This experience led to him becoming the Editor at Large for The Drum Magazine. Since then he's taught at universities and organisations all over the world. He's the author of A User Guide to the Creative Mind, a handbook for creative thinking that's recommended reading on many of the world's top advertising courses. And he's the co-author of Iconic Advantage, which proposes an approach to innovation that builds brands and generates profit. He's also the brains behind RIGHT Thinking, a system for generating effective ideas. He's currently working with companies around the world to help them use the system to improve their thinking.

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