Overview

This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading marketing journals. More than a dozen and a half current and former editors of marketing journals contributed to this volume, contributing words of wisdom and sage advice for the beginning scholar and experienced writer alike. The book covers such topics as ideation, positioning of papers, review of the literature, discussion of methods, presentation of results, development of theoretical and practical implications and responding to reviewers. Both empirical and conceptual papers are addressed. Individual chapters focus on papers with a behavioral focus, a marketing science focus, a strategy focus, and a public policy focus. This book is an indispensable guide for doctoral students, faculty teaching doctoral courses, individuals early in their career in marketing and scholars who wish to place their work in those journals which have a significant impact on the marketing discipline. Contributors include: J.R. Bettman, R.N. Bolton, L. Ferrell, O.C. Ferrell, G.N. Frazier, R.P. Hill, J. Huber, C.S. Katsikeas, U. Kayande, V. Kumar, D.M. Ladik, D.R. Lehmann, M.F. Luce, D.J. MacInnis, V. Mittal, C. Moorman, C. Pechmann, J.H. Roberts, R. Staelin, D.W. Stewart, S. Stremersch, J.O. Summers, S.L. Vargo, R.S. Winer

Full Product Details

Author:   David W. Stewart ,  Daniel M. Ladik
Publisher:   Edward Elgar Publishing Ltd
Imprint:   Edward Elgar Publishing Ltd
Dimensions:   Width: 15.60cm , Height: 1.40cm , Length: 23.40cm
Weight:   0.424kg
ISBN:  

9781839109867

ISBN 10:   1839109866
Pages:   256
Publication Date:   18 May 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
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Table of Contents

Contents: List of figures and tables vii Biographies of editors and contributors ix Preface xx Acknowledgements xxii SECTION I THE PUBLICATION PROCESS Introduction to Section I 2 1 The Contribution Continuum Revisited Daniel M. Ladik and David W. Stewart 4 2 John O. Summers (2001), 'Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization Through the Review Process', Journal of the Academy of Marketing Science , 29 (4), Fall, 405-15 17 3 Publishing Ethics: Managing for Success O.C. Ferrell and Linda Ferrell 28 SECTION II TAILORING YOUR WORK TO YOUR AUDIENCE Introduction to Section II 46 4 On the Positioning of Research Papers in the Marketing Discipline Gary L. Frazier 47 5 How to Publish Consumer Research Based on Experiments in the Top Marketing Journals Cornelia 'Connie' Pechmann 53 6 John H. Roberts, Ujwal Kayande and Stefan Stremersch (2014), 'From Academic Research to Marketing Practice: Exploring the Marketing Science Value Chain', International Journal of Research in Marketing , 31 (2), June, 127-40 70 7 Deborah J. MacInnis (2011), 'A Framework for Conceptual Contributions in Marketing', Journal of Marketing , 75 (4), July, 136-54 84 8 Publishing Marketing Strategy Papers in Scholarly Journals V. Kumar 103 9 So, You Want to Write Policy-Relevant Articles? Ronald Paul Hill 126 10 Publishing in International Marketing: Challenges, Opportunities, and Guideposts Constantine S. Katsikeas 138 11 Sample Design for Research in Marketing Vikas Mittal 157 SECTION III REVIEWS AND THE REVISION PROCESS Introduction to Section III 175 12 Donald R. Lehmann and Russell S. Winer (2017), 'The Role and Impact of Reviewers on the Marketing Discipline', Journal of the Academy of Marketing Science , 45 (5), September, 587-92 177 13 How Papers Get Better Before They Get Published Ruth N. Bolton 183 14 The Service-Dominant Logic Journey: From Conceptualization to Publication Stephen L. Vargo 188 SECTION IV FINAL THOUGHTS Introduction to Section IV 198 15 David W. Stewart (2008), 'Academic Publishing in Marketing: Best and Worst Practices', European Business Review, Special Issue: Academic Journals and Academic Publishing , 20 (5), 421-33 199 16 Responding to Reviewers: Lessons from 17 Years of Editor Experience at Duke University Christine Moorman, James R. Bettman, Joel D. Huber, Mary Frances Luce and Richard Staelin 212 Index 223

Reviews

How to books tend to be a poisoned chalice! They imply a well-defined path to achieving a goal, such as a publication in one of the best marketing journals, but neglect the probability of failure and trouble along the way. Fortunately, this book is an exception. It provides incredibly useful insights into the thorny publication process from the perspective of accomplished authors, editors and reviewers. Collectively, the different guidelines and experiences revealed in this book make it a must read for everyone who aspires to publish in top marketing journals - and a consolation for those who never made it.' -- Bodo B. Schlegelmilch, WU Vienna University of Economics and Business, Austria

'''How to'' books tend to be a poisoned chalice! They imply a well-defined path to achieving a goal, such as a publication in one of the best marketing journals, but neglect the probability of failure and trouble along the way. Fortunately, this book is an exception. It provides incredibly useful insights into the thorny publication process from the perspective of accomplished authors, editors and reviewers. Collectively, the different guidelines and experiences revealed in this book make it a must read for everyone who aspires to publish in top marketing journals - and a consolation for those who never made it.' --Bodo B. Schlegelmilch, WU Vienna University of Economics and Business, Austria

Author Information

Edited by David W. Stewart, President's Professor of Marketing and Business Law,Loyola Marymount University | Los Angeles and Daniel M. Ladik, Seton Hall University, US

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