Overview

How to Get More Clients: Marketing Secrets for Legal Nurse ConsultantsBook 5 in Creating a Successful Legal Nurse Consulting Practice SeriesThis comprehensive book prepares you to take advantage of a range of ways to market your legal nurse consulting business. I share concepts relating to branding, relationship marketing, online marketing and more. You will discover techniques to help prospects and clients know, like and trust you. You will get in-depth knowledge about using websites and social media to market. Legal nurse consulting is particularly rich in stories. One section of the book defines the power of stories in attracting clients - whether those stories relate to cases you've handled or are the testimonials you collect from clients. Exhibiting provides a great opportunity to meet your prospects face to face. The last section provides solid tips for what you need to know to have a successful exhibiting experience.After I wrote Legal Nurse Consultant Marketing in 2016, I realized that book just scratched the surface of the subject. I find legal nurse consultants have a constant need for current tips and tools that make marketing and sales easier. The book you are holding in your hand greatly expands on the tips in Legal Nurse Consultant Marketing.Let's face it. Without marketing and sales, you don't have a business. Marketing brings attorneys to you. It makes them aware of your skills and what you can contribute to their practice. You need sales skills to close the deal and bring in the case.Section One covers the foundations and principles that create a marketing program. Here I introduce the concepts of defining your brand, using relationship marketing principles to help clients know, like and trust you, and employing a variety of low cost marketing techniques.Section Two tackles marketing online using websites and social media. You must have a website to be found, and it will happily work for you 24/7 - if you use it effectively to show your expertise. Study the chapters in this section to deepen your knowledge about online marketing. Section Three defines the power of stories in attracting clients - whether those stories relate to cases you've handled or are the testimonials you collect from clients. Legal nurse consulting is particularly rich in stories.Section Four provides solid tips for what you need to know to have a successful exhibiting experience. Exhibiting provides a great opportunity to meet your prospects face to face.

Full Product Details

9781544245096

Table of Contents

Reviews

Author Information

Pat Iyer MSN RN LNCC is the president of the LNCAcademy.com, a division of The Pat Iyer Group. She works with legal nurse consultants who want to make more money, get more clients and avoid expensive mistakes. Her other sites include legalnursebusiness.com, which provides education for LNCs and LNCCEU.com, a membership continuing education site for LNCs. Pat is the host of Legal Nurse Podcast, found on Itunes and podcast.legalnursebusiness.com. She draws on her deep expertise as an independent legal nurse consultant. Pat founded Med League Support Services, Inc. in Flemington, NJ in 1989, and ran this business for 26 years before she sold it in 2015. Pat is a national past president of the American Association of Legal Nurse Consulting. Pat has written, coauthored or edited over 800 books, chapters, case studies, online courses or articles about nursing or legal nurse consulting.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available