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9780099591771

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Ashton is persuasive ... His well chosen examples reinforce the idea that there is no magic or myth to creation or discovery, making this an approachable, thought-provoking book that encourages everyone to be as good as they can be. Observer An inspiring vision of creativity that's littered with practical advice, and is a cracking read to boot. BBC Focus Many of these anecdotes are rather lovely - a chapter on the credit denied female scientists is fascinating Daily Telegraph

Many of these anecdotes are rather lovely - a chapter on the credit denied female scientists is fascinating * Daily Telegraph * An inspiring vision of creativity that's littered with practical advice, and is a cracking read to boot. * BBC Focus * Ashton is persuasive ... His well chosen examples reinforce the idea that there is no magic or myth to creation or discovery, making this an approachable, thought-provoking book that encourages everyone to be as good as they can be. * Observer *

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Kevin Ashton began his career at Procter & Gamble, where he led pioneering work on RFID (radio-frequency identification), for which he coined the term the ""Internet of Things."" He went on to cofound the Auto-ID Center at MIT and led three successful start-ups in the field. His writing about innovation and technology has appeared in The New York Times, the Atlantic, Quartz, and Medium.

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