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OverviewThis insightful book considers the challenges faced by researchers pursuing an academic career. From applying for grants to supervising PhD students, it utilises practical research and real experiences to illustrate how marketing scholars can strike a healthy working balance between teaching and research to find success in academia. Experienced scholars outline the key stages towards building an effective and varied academic portfolio, incorporating pragmatic insights into generating ideas, building research groups, and drafting funding applications. The book describes the processes involved in both collaborating with peers and engaging with research students, paying close attention to the ways in which scholars translate research into teaching. Offering crucial advice based on practical knowledge, the book guides early- to mid-career scholars to publication success and highlights the most effective ways to maintain relevance, impact and societal value throughout one’s career. Providing a holistic view of research culture, this cutting-edge book is critical reading for early- to mid-career scholars. The book will also be useful for recent graduates planning their careers in academia. Full Product DetailsAuthor: Adam Lindgreen , C. A. Di Benedetto , Joëlle Vanhamme , John NicholsonPublisher: Edward Elgar Publishing Ltd Imprint: Edward Elgar Publishing Ltd Dimensions: Width: 15.60cm , Height: 2.40cm , Length: 23.40cm Weight: 0.632kg ISBN: 9781803927503ISBN 10: 180392750 Pages: 424 Publication Date: 17 May 2022 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsContents: Introduction to How to Fast-Track Your Academic Career 1 Adam Lindgreen, C. Anthony Di Benedetto, Joëlle Vanhamme, and John Nicholson PART 1 GETTING STARTED 1 Becoming a business-to-business marketing scholar 13 Adam Lindgreen and C. Anthony Di Benedetto In collaboration with Ko de Ruyter, Lisa Ellram, Christian Grönroos, Michael Hutt, Douglas M. Lambert, Ajay Kohli, Selma Kadić Maglajlić, Matthew Robson, and Michel van der Borgh 2 Balancing like an academic 38 Adam Lindgreen and C. Anthony Di Benedetto PART 2 GENERATING IDEAS AND SETTING UP FOR SUCCESS 3 Developing original, courageous ideas 51 Adam Lindgreen, C. Anthony Di Benedetto, and Florian Kock 4 Building research groups 61 Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, and Peter Naudé 5 Writing research funding applications 97 Adam Lindgreen, C. Anthony Di Benedetto, Camilla Verdich, Joëlle Vanhamme, Vinod Venkatraman, Steven Pattinson, Ann Højbjerg Clarke, and Zaheer Khan 6 Undertaking cross-disciplinary research 118 Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, and Michel van der Borgh 7 Collaborating with practitioners 129 C. Anthony Di Benedetto, Adam Lindgreen, Marianne Storgaard, and Ann Højbjerg Clarke PART 3 WORKING WITH STUDENTS 8 Guiding Ph.D. students 150 C. Anthony Di Benedetto, Adam Lindgreen, and Torsten Ringberg In collaboration with Audhesh Paswan, Laura Peracchio, David Luna, Peter Naudé, Rod Brodie, John Nicholson, Markus Reihlen, Matthew Robson, Ken Peattie, and Hans Baumgartner 9 Translating research into teaching 173 Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, and Peter Naudé PART 4 GETTING PUBLISHED 10 Framing a manuscript 189 Adam Lindgreen and C. Anthony Di Benedetto In collaboration with Ad de Jong, Luigi De Luca, Heiner Evanschitzky, Michael Mol, Robert Morgan, John Nicholson, and Tobias Schäfers 11 Developing conceptual frameworks for business-to-business marketing 204 Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, and Elina Jaakkola 12 Writing a case-study methodology section 225 Adam Lindgreen, C. Anthony Di Benedetto, and Michael B. Beverland 13 Writing articles for premier academic journals 236 Peter LaPlaca, Adam Lindgreen, and Joëlle Vanhamme 14 Revising for premier academic journals 257 Peter LaPlaca, Adam Lindgreen, Joëlle Vanhamme, and C. Anthony Di Benedetto 15 Reviewing manuscripts 273 Adam Lindgreen and C. Anthony Di Benedetto In collaboration with Maja Arslanagić-Kalajdžić, Ad de Jong, Stephan Henneberg, Kristian Möller, John Nicholson, Mark Parry, Audhesh Paswan, Gerrit van Bruggen, Joëlle Vanhamme, and Chun Zhang PART 5 BEING RELEVANT 16 Getting research cited 295 Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, Julia A. Fehrer, and Michel van der Borgh 17 Defining, identifying, and measuring societal value 313 Adam Lindgreen, C. Anthony Di Benedetto, Ann Højbjerg Clarke, Majbritt Rostgaard Evald, Niels Bjørn-Andersen, and Douglas M. Lambert PART 6 OFFERING OUR FINAL THOUGHTS 18 Offering our final thoughts on How to Fast-Track Your Academic Career 349 Adam Lindgreen and C. Anthony Di Benedetto Appendix 1: Example of charters for research groups: IMP and CMP 353 C. Anthony Di Benedetto and Adam Lindgreen Appendix 2: Revising and resubmitting: Go configure: the mix of purchasing practices to choose for your supply base 357 Adam Lindgreen, Joëlle Vanhamme, Erik van Raaij, and Wesley J. Johnston Index 388Reviews'How To Fast-Track Your Academic Career: A Guide for Mid-Career Scholars lives up to its title as an in-depth career guide by professional scholars, for professional scholars. Chapters address how to build research groups and apply for funding, guiding PhD students and translating research into teaching, the nuances of writing articles for premier academic journals, how to get one's research cited, and much more. An index rounds out this thoughtful, in-depth, must-have for any college or university academic professional seeking to progress their career. Highly recommended.' -- James A Cox, Midwest Book Review 'How does one become a successful academician? The need to reconcile research, teaching, impact, and service imperatives is a relentless challenge. Equally, balancing professional development and personal lives and responsibilities is a necessary prerequisite to a long and fruitful career. This book, coauthored by a series of successful and internationally regarded academics, provides a very thoughtful exploration of these fundamental, yet challenging questions. The final chapter on societal value provides a holistic synthesis addressing the question of how one defines, identifies, and measures the value of one's research to business and wider society. I recommend this book to the doctoral student, tenure-tracker, and mid-career academician.' ‘How To Fast-Track Your Academic Career: A Guide for Mid-Career Scholars lives up to its title as an in-depth career guide by professional scholars, for professional scholars. Chapters address how to build research groups and apply for funding, guiding PhD students and translating research into teaching, the nuances of writing articles for premier academic journals, how to get one's research cited, and much more. An index rounds out this thoughtful, in-depth, “must-have” for any college or university academic professional seeking to progress their career. Highly recommended.’ -- James A Cox, Midwest Book Review ‘How does one become a successful academician? The need to reconcile research, teaching, impact, and service imperatives is a relentless challenge. Equally, balancing professional development and personal lives and responsibilities is a necessary prerequisite to a long and fruitful career. This book, coauthored by a series of successful and internationally regarded academics, provides a very thoughtful exploration of these fundamental, yet challenging questions. The final chapter on societal value provides a holistic synthesis addressing the question of how one defines, identifies, and measures the value of one’s research to business and wider society. I recommend this book to the doctoral student, tenure-tracker, and mid-career academician.‘ Author InformationEdited by Adam Lindgreen, Professor, Copenhagen Business School, Denmark and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria, South Africa, C. Anthony Di Benedetto, Professor, Fox School of Business, Temple University, US, Joëlle Vanhamme, Professor, EDHEC Business School, France and John Nicholson, Professor, Huddersfield Business School, University of Huddersfield, UK Tab Content 6Author Website:Countries AvailableAll regions |
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