How to Create Persuasive Ads Using the 12 Archetypes: The complete guide
Author:   Matheus Martins Soares
Publisher:   Independently Published
ISBN:  

9798396935846


Pages:   82
Publication Date:   30 May 2023
Format:   Paperback
Availability:   In Print   Availability explained
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How to Create Persuasive Ads Using the 12 Archetypes: The complete guide


Overview

Archetypes in marketing emerged from the theory of archetypes by Carl Jung, a Swiss psychologist who developed a theory that describes the deep motivations and common behavior patterns that affect human consciousness. Jung argued that archetypes are unconscious motivators that influence human behavior. He believed that these archetypes are rooted deep within the human psyche and are responsible for creating recurring attitudes and behaviors. This theory was later applied to marketing in order to create advertisements that connect with people's deep motivations and needs.

Full Product Details

Author:   Matheus Martins Soares
Publisher:   Independently Published
Imprint:   Independently Published
Dimensions:   Width: 14.00cm , Height: 0.50cm , Length: 21.60cm
Weight:   0.113kg
ISBN:  

9798396935846


Pages:   82
Publication Date:   30 May 2023
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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