How to Create an Idea If You Are Not Ogilvy: The Secret Weapons of Advertising
Author:   Alexey Ivanov
Publisher:   ibidem-Verlag, Jessica Haunschild u Christian Schon
Edition:   New edition
ISBN:  

9783838212333


Pages:   172
Publication Date:   30 April 2019
Format:   Paperback
Availability:   Available To Order   Availability explained
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How to Create an Idea If You Are Not Ogilvy: The Secret Weapons of Advertising


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Full Product Details

Author:   Alexey Ivanov
Publisher:   ibidem-Verlag, Jessica Haunschild u Christian Schon
Imprint:   ibidem-Verlag, Jessica Haunschild u Christian Schon
Edition:   New edition
Weight:   0.224kg
ISBN:  

9783838212333


ISBN 10:   3838212339
Pages:   172
Publication Date:   30 April 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Reviews

Alexey Ivanov simply explains complex things in advertising. The abundance of examples and an easy language make bestsellers out of his books.--Forbes Russia If you are in advertising--read this book. If you want to make it your career--read this book. Finally, if you are just interested in advertising--read this book.--Igor Kirikchi, CEO of BBDO Moscow


If you are in advertising--read this book. If you want to make it your career--read this book. Finally, if you are just interested in advertising--read this book.--Igor Kirikchi, CEO of BBDO Moscow Alexey Ivanov simply explains complex things in advertising. The abundance of examples and an easy language make bestsellers out of his books.--Forbes Russia


"""If you are in advertisingread this book. If you want to make it your careerread this book. Finally, if you are just interested in advertisingread this book.""Igor Kirikchi, CEO of BBDO Moscow ""Alexey Ivanov simply explains complex things in advertising. The abundance of examples and an easy language make bestsellers out of his books.""Forbes Russia"


Author Information

Alexey Ivanov, PhD, has worked at BBDO, Publicis United Campaigns, Y&R. He is the director of MasterUm (mastermind.ru), a creative agency with experience in face-to-face sales. Ivanov, who is included in the rating of experts of the Russian Federation (wikiexpert.su) and a member of the Moscow Union of Journalists, co-owns 11 patents and is the author of 16 books on advertising and marketing.

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