Overview

Study after study has proven that referral marketing is one of the best forms of marketing when it comes to sales and conversions. Simply put, referral marketing, sometimes also called word-of-mouth marketing, is just people purchasing products based on someone else's opinion or influence. It's a powerful marketing channel because people trust the opinions of other people in their lives and people they respect, whether that be family, friends, social media influencers or big stars. We crafted this playbook with one goal in mind: To give a step-by-step approach on how you can start a referral marketing campaign from scratch and make it successful.

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