Overview

Market Research has become a new buzzword. Everyone keeps talking about how important it is to conduct market research. Yet, if you ask why it is important or how to actually conduct reliable market research, very few people and resources are able to provide any clarity on this subject. This is partly because market research in itself is a vast domain with multiple rabbit holes and tangents to distract you, and partly because it is one of those concepts that sound too subjective to quantify. The importance of conducting good market research, especially for a product, is undoubtedly unquestionable. It has to be one of the first steps you undertake before you start investing time, money, and resources into a product. The goal of this book, therefore, is to: Explain to you in very simple terms what market research exactly means Give you actionable frameworks that you can start using right away for your product Show you examples of good and bad market research from real-life products Teach you how to handle subjective and complex questions when presenting your market research findings to the product stakeholders

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