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9781538184080

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Arlette Hovinga creates a modern-day industry Bible for those who are new and want to start a career in music and even for those with experience. Whether you are an artist or a band, she provides a blueprint, through valuable advice from solid industry professionals, that will help you build a career while avoiding the minefields. This is a solid and valuable resource for the twenty-first century musician and artist.--Jason Miles, Grammy Award-winning and Emmy-nominated producer, keyboardist, and composer

Arlette Hovinga creates a modern-day industry Bible for those who are new and want to start a career in music and even for those with experience. Whether you are an artist or a band, she provides a blueprint, through valuable advice from solid industry professionals, that will help you build a career while avoiding the minefields. This is a solid and valuable resource for the twenty-first century musician and artist. Many talented performers and composers are not prepared to negotiate the business side of music. Hovinga provides a necessary guide, with a particular focus on building the relationships that are a critical part of any business, particularly for those who must operate as independent contractors relying on self-promotion. - Brad Stone

Author Information

Arlette Hovinga is an award-winning publicist, marketing/media director, and a professional member of The Recording Academy. She organizes press tours for festivals around the world and designs marketing and press campaigns for artists and labels. She has worked with The Four Tops, The Temptations, Earth Beat Agency, Matt Bianco, Manu Delago, and many others and has written for JazzForum and Jazz in Europe. With more than ten years of experience in the industry, Arlette wants to build long-term commitments and work toward positive, durable growth for each of her projects. Visit arlettehovinga.com/

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