Full Product Details
Author: Tony Treacy
Publisher: Business Expert Press
Imprint: Business Expert Press
Dimensions:
Width: 15.20cm
, Height: 0.80cm
, Length: 22.80cm
Weight: 0.333kg
ISBN: 9781637420904
ISBN 10: 1637420900
Pages: 150
Publication Date: 30 August 2021
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Reviews
"A ""go to"" communications bible for everyone involved in business development and sales. It is a logical and practical guide to building effective customercentric communication for the virtual and physical world.--Sasha Molodtsov, Director BDO LLP Easy to read. It really simplifies pitching and sets out a process that is practical and logically structured. The case studies are interesting and useful, and it is easy to see how businesses will improve the way they pitch if they apply what it teaches.--David Herbinet, Global Head of Audit Mazars If you need to pitch for business then you really do need to read this book. Tony is a true master of both the art and science behind pitching and here he has managed to blend these into a simple, thorough, process to create compelling and winning proposals. Its practical, valuable advice and soundly based in his extensive real-world experience. Highly Recommended!--Nick Dunlop, Managing Director Willis Towers Watson"
A go to communications bible for everyone involved in business development and sales. It is a logical and practical guide to building effective customercentric communication for the virtual and physical world.--Sasha Molodtsov, Director BDO LLP Easy to read. It really simplifies pitching and sets out a process that is practical and logically structured. The case studies are interesting and useful, and it is easy to see how businesses will improve the way they pitch if they apply what it teaches.--David Herbinet, Global Head of Audit Mazars If you need to pitch for business then you really do need to read this book. Tony is a true master of both the art and science behind pitching and here he has managed to blend these into a simple, thorough, process to create compelling and winning proposals. Its practical, valuable advice and soundly based in his extensive real-world experience. Highly Recommended!--Nick Dunlop, Managing Director Willis Towers Watson
Author Information
Tony Treacy has over 35 years' experience in business. He ran marketing director for a global firm, ran an award-winning agency working with some of the largest global brands, was a director at an international graphics business and a specialist for a global company in the printing and publishing industry. He set up his own company in 2010, and has been an independent consultant, a trainer and coach since then, helping businesses to communicate their value and win new customers. Tony is a fellow of the Marketing Society, an affiliate member of the Chartered Institute of Marketing, a mentor for the Business Growth Programme, a trainer for techUK, and managing director at Pitch Factory Limited, which is a member of the CPD Certification Service. How to Become a Master of Persuasion is based on two accredited CPD training courses: Storytelling and Pitching an Idea.
