Overview

A basic dilemma confronting today’s manager is how to be both profitable and moral. Making profits through immoral means—such as deceiving investors or customers—is unsustainable. Likewise, remaining moral while losing money will cause a business to fail. According to conventional morality, either a business manager maximizes profits and necessarily compromises on ethics, or necessarily sacrifices profits in order to be moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to businesspeople who want to maximize profits ethically. Through logical argument and various examples, this book shows how to apply principles such as rationality, productiveness, honesty, justice, and pride for long-term self-interest.

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9780761856993

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Reviews

BB&T grew from $4.5 billion to $152 billion in assets during my tenure as chairman and CEO and weathered the recent financial crisis as one of the strongest financial institutions in America. The foundation for this success is unquestionably the principles outlined by Jaana Woiceshyn in How to Be Profitable and Moral. -- John Allison, President and CEO, Cato Institute Most think ethics is about self-sacrifice (altruism), or sacrificing others (cynical egoism)... Professor Woiceshyn presents an ethics that's good for you and good for business, with no sacrifice... This life-giving, rational ethics leads to personal success and happiness, and long-term profitability for business. It is a moral code for flourishing and prospering. This is an extraordinarily valuable book. -- Carl B. Barney, Chairman and CEO, CollegeAmerica and Independence University Professor Woiceshyn has provided a well-reasoned, clearly-written explanation showing ... why business people need to live by rational moral principles as a necessary means to maximize profit. This cogent book deserves a careful reading by businesspeople, academics, and intelligent laymen alike. -- Andrew Bernstein, Author, The Capitalist Manifesto: The Historic, Economic and Philosophic Case for Laissez-Faire

BB&T grew from $4.5 billion to $152 billion in assets during my tenure as chairman and CEO and weathered the recent financial crisis as one of the strongest financial institutions in America. The foundation for this success is unquestionably the principles outlined by Jaana Woiceshyn in How to Be Profitable and Moral. -- John A. Allison, President and CEO, Cato Institute Most think ethics is about self-sacrifice (altruism), or sacrificing others (cynical egoism). . . . Professor Woiceshyn presents an ethics that’s good for you and good for business, with no sacrifice. . . . This life-giving, rational ethics leads to personal success and happiness, and long-term profitability for business. It is a moral code for flourishing and prospering. This is an extraordinarily valuable book. -- Carl B. Barney, Chairman and CEO, CollegeAmerica and Independence University Professor Woiceshyn has provided a well-reasoned, clearly-written explanation showing . . . why business people need to live by rational moral principles as a necessary means to maximize profit. This cogent book deserves a careful reading by businesspeople, academics, and intelligent laymen alike. -- Andrew Bernstein, author of The Capitalist Manifesto: The Historic, Economic and Philosophic Case for Laissez-Faire

BB&T grew from $4.5 billion to $152 billion in assets during my tenure as chairman and CEO and weathered the recent financial crisis as one of the strongest financial institutions in America. The foundation for this success is unquestionably the principles outlined by Jaana Woiceshyn in How to Be Profitable and Moral. -- John Allison, retired chairman and CEO, BB&T and Distinguished Professor of Practice, Wake Forest University Most think ethics is about self-sacrifice (altruism), or sacrificing others (cynical egoism)... Professor Woiceshyn presents an ethics that's good for you and good for business, with no sacrifice... This life-giving, rational ethics leads to personal success and happiness, and long-term profitability for business. It is a moral code for flourishing and prospering. This is an extraordinarily valuable book. -- Carl B. Barney, Chairman and CEO, CollegeAmerica and Independence University Professor Woiceshyn has provided a well-reasoned, clearly-written explanation showing ... why business people need to live by rational moral principles as a necessary means to maximize profit. This cogent book deserves a careful reading by businesspeople, academics, and intelligent laymen alike. -- Andrew Bernstein, Author, The Capitalist Manifesto: The Historic, Economic and Philosophic Case for Laissez-Faire

BB&T grew from $4.5 billion to $152 billion in assets during my tenure as chairman and CEO and weathered the recent financial crisis as one of the strongest financial institutions in America. The foundation for this success is unquestionably the principles outlined by Jaana Woiceshyn in How to Be Profitable and Moral. -- John Allison, retired chairman and CEO, BB&T and Distinguished Professor of Practice, Wake Forest University Most think ethics is about self-sacrifice (altruism), or sacrificing others (cynical egoism)... Professor Woiceshyn presents an ethics that,s good for you and good for business, with no sacrifice... This life-giving, rational ethics leads to personal success and happiness, and long-term profitability for business. It is a moral code for flourishing and prospering. This is an extraordinarily valuable book. -- Carl B. Barney, Chairman and CEO, CollegeAmerica and Independence University Professor Woiceshyn has provided a well-reasoned, clearly-written explanation showing ... why business people need to live by rational moral principles as a necessary means to maximize profit. This cogent book deserves a careful reading by businesspeople, academics, and intelligent laymen alike. -- Andrew Bernstein, Author, The Capitalist Manifesto: The Historic, Economic and Philosophic Case for Laissez-Faire

BB&T grew from $4.5 billion to $152 billion in assets during my tenure as chairman and CEO and weathered the recent financial crisis as one of the strongest financial institutions in America. The foundation for this success is unquestionably the principles outlined by Jaana Woiceshyn in How to Be Profitable and Moral. -- Allison, John Most think ethics is about self-sacrifice (altruism), or sacrificing others (cynical egoism)... Professor Woiceshyn presents an ethics that's good for you and good for business, with no sacrifice... This life-giving, rational ethics leads to personal success and happiness, and long-term profitability for business. It is a moral code for flourishing and prospering. This is an extraordinarily valuable book. -- Carl B. Barney Professor Woiceshyn has provided a well-reasoned, clearly-written explanation showing ... why business people need to live by rational moral principles as a necessary means to maximize profit. This cogent book deserves a careful reading by businesspeople, academics, and intelligent laymen alike. -- Bernstein, Andrew

BB&T grew from $4.5 billion to $152 billion in assets during my tenure as chairman and CEO and weathered the recent financial crisis as one of the strongest financial institutions in America. The foundation for this success is unquestionably the principles outlined by Jaana Woiceshyn in How to Be Profitable and Moral. -- John A. Allison, President and CEO, Cato Institute Most think ethics is about self-sacrifice (altruism), or sacrificing others (cynical egoism). . . . Professor Woiceshyn presents an ethics that's good for you and good for business, with no sacrifice. . . . This life-giving, rational ethics leads to personal success and happiness, and long-term profitability for business. It is a moral code for flourishing and prospering. This is an extraordinarily valuable book. -- Carl B. Barney, Chairman and CEO, CollegeAmerica and Independence University Professor Woiceshyn has provided a well-reasoned, clearly-written explanation showing . . . why business people need to live by rational moral principles as a necessary means to maximize profit. This cogent book deserves a careful reading by businesspeople, academics, and intelligent laymen alike. -- Andrew Bernstein, author of The Capitalist Manifesto: The Historic, Economic and Philosophic Case for Laissez-Faire

Author Information

Jaana Woiceshyn holds a Ph.D. in applied economics from the Wharton School at the University of Pennsylvania. She has taught business ethics for over twenty years to undergraduate, MBA, and Executive MBA students and to various corporate audiences at the Haskayne School of Business, University of Calgary, and elsewhere. This is her first book. For more information, please see her website: http://www.profitableandmoral.com.

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