Overview

When Winston Churchill spoke in Parliament he convinced an empire to go to war. When Martin Luther King spoke in Washington he convinced millions to open their hearts. When Oprah Winfrey told her female viewers to think like queens, she was also using rhetoric. As we have, by using the rule of three (tricolon) to stress a point. Rhetoric - the art of persuasive speaking and writing - often gets a bad rap these days. In this dazzling, fast-paced guide, Guy Doza rescues it from the shadows and thrusts its immense power into the spotlight. Delving into compelling sayings from Ancient Rome to now, he shows how leaders, businesses, and even our own friends deploy rhetoric, often without our knowledge. He also reveals how to use persuasive language in your own life. * How to convince an investor to back your venture * What to say to a potential lover in a bar * And, the six rules of apology you should use if you accidentally run over the next-door neighbour's cat...

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9781912454709

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Reviews

‘Most books on persuasion teach the few how to sway the many. With wit and vim, Guy has given us something else: an X-ray into the tactics of those trying to change our minds and behaviour – clarity that can help us see through charlatans and make more informed decisions. ‘In sharing his great respect for timeless speech strategies, Guy also shows why, despite its reputation, “rhetoric” doesn’t have to be a dirty word.’ – Stephen Krupin, former speechwriter for Barack Obama ‘Most books on persuasion teach the few how to sway the many. With wit and vim, Guy has given us something else: an X-ray into the tactics of those trying to change our minds and behaviour – clarity that can help us see through charlatans and make more informed decisions. ‘In sharing his great respect for timeless speech strategies, Guy also shows why, despite its reputation, “rhetoric” doesn’t have to be a dirty word.’ – Stephen Krupin, former speechwriter for Barack Obama

'Most books on persuasion teach the few how to sway the many. With wit and vim, Guy has given us something else: an X-ray into the tactics of those trying to change our minds and behaviour - clarity that can help us see through charlatans and make more informed decisions. 'In sharing his great respect for timeless speech strategies, Guy also shows why, despite its reputation, rhetoric doesn't have to be a dirty word.' - Stephen Krupin, former speechwriter for Barack Obama 'Most books on persuasion teach the few how to sway the many. With wit and vim, Guy has given us something else: an X-ray into the tactics of those trying to change our minds and behaviour - clarity that can help us see through charlatans and make more informed decisions. 'In sharing his great respect for timeless speech strategies, Guy also shows why, despite its reputation, rhetoric doesn't have to be a dirty word.' - Stephen Krupin, former speechwriter for Barack Obama

An X-ray into the tactics of those trying to change our minds -- Stephen Krupin, Barak Obama's speechwriter

Author Information

Guy Doza is a speechwriter, trainer, and public affairs consultant. He started his career in political research before branching out into corporate speechwriting. He now works independently for a range of international clients whom he writes on a variety of subjects. Guy is a two time TEDx speaker and has lectured on rhetoric at several of the world's leading universities. After his excellent experience writing his debut book with Canbury press (his words), he has written a second: The Language of Evil: How Dictators Manipulate the Masses and Wield Power Through Words (2025).

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