How They Started: How 21 Good Ideas Became Great Global Businesses
Author:   David Lester (Richard Stockton College, Pomona, NJ)
Publisher:   Crimson Publishing
ISBN:  

9781283117074


Pages:   224
Publication Date:   01 January 2008
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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How They Started: How 21 Good Ideas Became Great Global Businesses


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Overview

Profiling 21 hugely successful global brands, this book explores how they came to have such international prominence. From Adidas to Sony, spanning four continents, these inspiring profiles uncover the remarkable stories behind well-known brands.

Full Product Details

Author:   David Lester (Richard Stockton College, Pomona, NJ)
Publisher:   Crimson Publishing
Imprint:   Crimson Publishing
ISBN:  

9781283117074


ISBN 10:   128311707
Pages:   224
Publication Date:   01 January 2008
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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