Overview

Once little more than party fuel, for years tequila in the U.S. market was dominated by a crude hybrid, aptly called mixto, but of late, it has graduated to the status of fine sipping spirit. Now growth in sales of real tequila, made from 100 percent agave, is outpacing that of the cheap stuff by some threefold. But there's more to the story of tequila than its popularity, and How the Gringos Stole Tequila traces the spirit's evolution in America from frat-house firewater to luxury good. Author Chantal Martineau immersed herself in the world of tequila over the last five years-traveling to visit distillers in Mexico, attending tastings and seminars around the United States, and meeting with tequila experts and even academics who have studied the spirit-and the result is a book that offers readers a glimpse into the social history and ongoing impact of this one-of-a-kind spirit. In addition to discussing the history and politics of Mexico's popular export, this book also takes readers on a colorful tour of the country's tequila trail as well as bringing in expert opinions and cocktail suggestions from some of New York's top mixologists.

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9781613749067

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Reviews

Martineau makes her nonfiction debut with this thoroughly researched study of what appears to be a growing trend in the spirit world: the rise of tequila from a low-end frat-party tipple to a high-end connoisseur's sipping drink. --Kirkus

Author Information

Chantal Martineau is a writer who has written articles about food, drink, and travel for numerous publications, including Allure, the Atlantic, Decanter, Edible, Islands, Maxim, Redbook, Saveur, Time Out, Village Voice, the Washington Post, Wine Enthusiast, and Women's Health. She lives in New York City.

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