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Chapter SixThe relationship between facilitymanagement and consumerbehaviorHow and why shop facility management can influence consumer individual shopping behavior? If it is possible, what shop facility management factors can influence their consumption decision when they enter the shop to plan to buy anything. I shall indicate some shop case studied to expline whether how and why every shop's facility management can influence consumer individual consumption desire when any one consumer enters any shops. Shop's low ceiling height location (FM) influcence consumer behaviorCan the shop's ceiling height influence shoppers' shopping behavior? Can the shops's variation in ceiling height can influence how consumers process information to decide to make purchase decision in the shops, e.g. for this suitation, when the consumer enters the shop, he/she feels the ceiling height is low and it has a lamp wil contact his/her head in possible. So, he/she chooses to move far away from the low ceiling beight location in the shop. It is possible that shop's ceiling low height and the lamp locates at the ceiling low height position will influence many customers' choices to leave the low ceiling height and lamp location, then the shop's low ceiling height will have possible to influenced many customers to choose to find the another shop to buy the similar kind of products, due to the lamp locates in the low ceiling height, so this lamp and low ceiling height will be possible factor to influence any shoppers who won't choose to walk to this dangerous location in the shop. If the shop's all spaces are ceiling height and it has many lamps are located at the low ceiling height spaces. Then, it will be serious to cause many shoppers do not want to spend too much time to choose any products in the shop because they feel dangerous to walk to the any low ceiling height lamps' locations in the shop. Hence, hoe to design the different concept may be activated by the showroom ceiling if it were relatively high, as it tends to be in mall stores, versus low, as it is in most strip mall shops and outlet centers. Relatively high ceilings may bring safe shopping emotion to let any consumers to feel thoughts related to freedom, whereas lower ceilings may let consumers to feel dangerous to walk the locations in any shops. Hence it seems any shops ought not neglect whether their ceiling height is tall and the lamps ought avoid to locate in any low ceiling height locations in order to influence consumers number to be decreased. Can house facility management influence consumer individual purchase intention?

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