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9780739194126

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This book brings together diverse and highly respected scholars to help demonstrate the powerful influence of television, an increasingly fragmented and fractured media in contemporary culture. It explores institutions, audiences, and cultures through multiple methodologies and theoretical frameworks, offering fascinating new insights into how television molds our perceptions of the world and influences our action within it.--Kathleen German, Miami University

The authors use diverse methodologies, theoretical frameworks, and genres of television to enhance the scholarly application of this book. The editors succeeded in organizing an array of essays on the ways in which television both influences and is influenced by social trends.... This book would be a helpful addition to a course on mass media, the history of television, or diversity in the media... The variety of methods and theoretical frameworks used make the book helpful for a class that is exploring ways to approach the study of media and communication. * International Journal of Communication * Because of its range of texts, themes, and critical approaches, this potpourri of essays enriches television scholarship. The ambitious collection examines commercial considerations, such as advertising and audience reception, and social issues, such as images of good and evil. It is a persuasive analysis of information distribution and predictions about what lies ahead in television, which remains a singularly important conduit for dominant and alternative cultural narratives. -- Jan Whitt, University of Colorado Boulder This book brings together diverse and highly respected scholars to help demonstrate the powerful influence of television, an increasingly fragmented and fractured media in contemporary culture. It explores institutions, audiences, and cultures through multiple methodologies and theoretical frameworks, offering fascinating new insights into how television molds our perceptions of the world and influences our action within it. -- Kathleen German, Miami University

Author Information

Deborah A. Macey is visiting assistant professor at Saint Louis University. Kathleen M. Ryan is an associate professor at the University of Colorado, Boulder and an active multimedia director and producer. Noah J. Springer is a PhD student at the University of Colorado, Boulder.

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