Overview

In this book experienced and well known graphic designers explain us the key thoughts behind their concepts and production processes. Ideas are not born alone. They come from a process to a large extent organised and rational but sometimes unconscious and magical. In this book we can enjoy and learn from the creative processes of great graphic designers and creative voices around the world. Here we can find impulsive design versus more cerebral design; radical and avant-garde design alongside poetic, childish, commercial, intellectual, subversive and socially oriented design. 26 designers from 15 countries show us their workspaces, their personal notebooks and their creative processes. They teach us the keys to understand what is behind those magnificent works that inspire, thrill, impact or invite us to action. In this book the creative process itself is inspiration, a unique guide to creativity with storytelling and lessons on how to live your best creative life. AUTHOR: Miguel Ángel Pérez Arteaga is a graphic design and communication expert and co-founder of the design studio Batidora de Ideas.

Full Product Details

9788417656935

Table of Contents

Reviews

Author Information

Miguel Ángel Pérez Arteaga is a graphic design and communication expert and co-founder of the design studio Batidora de Ideas. Author and illustrator of twelve children's books published in Spain, Mexico and Brazil, he is also the author of the book Creatividad: curiosidad, motivación y juego (Creativity: curiosity, motivation and play) in the series ""[Re]thinking education"" published by Prensas de la Universidad de Zaragoza. He participated in the exhibitions ""Ready to Read: Book design from Spain, a selection of the best books published in Spain"" (New York, Washington, Mexico, Buenos Aires, São Paulo, Madrid and Lisbon) and ""Ilustrísimos: An overview of children and young adults' illustration in Spain"" at the Bologna Children's Book Fair. A finalist in the Daniel Gil Awards (Spain) and the Biennial of Illustration of Amarante (Portugal), he has had numerous individual and collective painting, photography and illustration exhibitions. Miguel Angel Perez Arteaga is a lecturer in the Marketing Department of the University of Zaragoza (Spain).

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available