Overview

This book examines the impact of globalization on world languages and cultures and its implications for language and culture pedagogy for the working world. In addition, it delineates the broad contours of the professional use of language and culture by providing contextualized, striking evidence of their importance in critical situations across several professional fields.

Full Product Details

Author:   Michel Gueldry
Publisher:   The Edwin Mellen Press Ltd
Imprint:   Edwin Mellen Press Ltd
ISBN:  

9780773446502

ISBN 10:   0773446508
Pages:   356
Publication Date:   August 2010
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Foreword; by Marie-Christine W. Koop; 1. Synergies: Languages for Global Competence, Business & Corporations - Doris Kirchner; 2. Engineering Intercultural Competencies at Home and Abroad- Damon O. Rarick; 3. Reading the Book of Nature: The Hermeneutical Circle in Science - Calvin Kalman; 4. Languages, Culture, and Education for Nonproliferation Policy - Lisa Sanders-Donohoe and Jing-dong Yuan; 5. Language and Culture in Diplomacy: Lost in Translation? - Edward J. Salazar; 6. Introduction to Forensic Linguistics: Language Content, Language Tools, and Communications with Non-Linguists - Margaret van Naerssen; 7. Lessons from the Peace Corps: Where Language Meets Culture in Education - Kelley Calvert, Melissa Nguyen, Philip Rush, Ann Spalatin-Endress; 8. Lost and Found in Translation: Integrating Languages into Health Care for Improved Health Outcomes - Irina V. Popova-Nowak and Corinne Evans; 9. Acculturation Marketing Theory and Practice: Content Evidence from Longitudinal Research on Foreign Actors' Role Assimilation in Japanese Television Advertising - Drew Martin and Arch G. Woodside; 10. Toward Intercultural Competence in the Global Professional: Managing Cultural and Linguistic Barriers to Communication - Kasey Moctezuma; 11. The 'Cultural Turn' in Business and Management Discourse: Political and Ethical Considerations - Karin Zotzmann; 12. Multicultural Teams: Challenges and Solutions - Bob Steiner; 13. Integrated Global Communication Services: Redefining the Role of Language in the Context of Business and Government - Jeffrey J. Munks; 14. Issues in Language Policies for the Labor Force in Developing Countries - Anne Lomperis.

Reviews

Gueldry has coordinated and assembled a wonderful discussion of language and cross cultural issues with experts addressing the increasing demands from a diversity of topics ranging in scope from non-proliferation and health challenges, to international economic development projects. - Prof. Jonathan Berkey Monterey Institute of International Studies ...[these essays] get to the heart of the issue of language-learning. No longer simply tied to an elitist model of upper-class culture, language-learning is seen here as it should be seen: as essential and vital component for living and working in the twenty-first century. - Prof. Lawrence R. Schehr University of Illinois

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