How Behavior Spreads: The Science of Complex Contagions

Author:   Damon Centola
Publisher:   Princeton University Press
ISBN:  

9780691202426


Pages:   312
Publication Date:   24 March 2020
Format:   Paperback
Availability:   In Print   Availability explained
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How Behavior Spreads: The Science of Complex Contagions


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Overview

A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior-in voting, health, technology, and finance-occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.

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Author:   Damon Centola
Publisher:   Princeton University Press
Imprint:   Princeton University Press
ISBN:  

9780691202426


ISBN 10:   0691202427
Pages:   312
Publication Date:   24 March 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Winner of the Harrison White Book Award, Mathematical Sociology Section of the American Sociological Association


""Winner of the Harrison White Book Award, Mathematical Sociology Section of the American Sociological Association""


Author Information

Damon Centola is professor of communication, sociology, and engineering at the University of Pennsylvania, where he is also senior fellow at the Leonard Davis Institute of Health Economics and director of the Network Dynamics Group.

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