How ""American"" Is Globalization?
Author:   William H. Marling (Case Western Reserve University)
Publisher:   Johns Hopkins University Press
ISBN:  

9780801883538


Pages:   248
Publication Date:   07 August 2006
Recommended Age:   From 18 years
Format:   Hardback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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How ""American"" Is Globalization?


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Author:   William H. Marling (Case Western Reserve University)
Publisher:   Johns Hopkins University Press
Imprint:   Johns Hopkins University Press
Dimensions:   Width: 14.00cm , Height: 2.20cm , Length: 21.60cm
Weight:   0.408kg
ISBN:  

9780801883538


ISBN 10:   0801883539
Pages:   248
Publication Date:   07 August 2006
Recommended Age:   From 18 years
Audience:   General/trade ,  Professional and scholarly ,  General ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

"Preface 1. ""Less Than We Think"" What Are We Talking about When We Talk about Globalization? Is English Conquering the World? The Ubiquitous American Film American Television and the Rise of Local Programming The McDonald's Brouhaha What about the Internet? Do American Companies Dominate the World Economy? Seeing Ourselves Everywhere 2. The Resistance of the Local Language Communicative Distance Food Gender Education Work Land Tribalism Corruption Smuggling and Counterfeiting Taxes The Resistance of the Local 3. ""More Than We Know"" ATMs The Money Market Flexible Manufacturing Franchising Airfreight Containerized Freight Bar Codes Computing Logistics Conclusion Notes Essay on Sources Index"

Reviews

In a first-rate book about a topic of major importance, Marling challenges the conventional wisdom about how the world is becoming 'Americanized.' Extraordinarily impressive. - Richard Pells, University of Texas


Author Information

William H. Marling is a professor of English and world literature at Case Western Reserve University. He once worked as a financial journalist for Fortune and Money magazines and has taught at universities in Japan, France, Austria, and Spain.

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