Overview

If you are an owner or manager of a small hotel, B&B, Restaurant with Rooms, Inn or other guest accommodation this book is packed with ideas and tips for business success. Practical sales & marketing actions that you can use to improve occupancy, increase spend per head, and maximise profit. Find out how you can: - Attract the guests you want - Define your identity so you stand out from competition - Work with partners to be successful - Use the web to improve your business - Find traditional and online marketing strategies that work for you - Increase the lifetime value of each guest - Hire and lead a great supporting team - Keep your success going

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9781904312888

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This handbook provides all the relevant information for selling and marketing small hospitality businesses in an easy-to-read and easy-to-find format - Bob Cotton, Chief Executive, British Hospitality Association. Devoid of sales and marketing jargon, this handbook is just what every manager needs ready to hand and to be dipped into regularly. The Hotel Success Handbook is an essential addition the hospitality managers tool kit - Philippe Rossiter, Chief Executive, Institute of Hospitality.

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