Hotel Convention Sales, Services, and Operations

Author:   Pat Golden-Romero
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138432833


Pages:   330
Publication Date:   28 June 2017
Format:   Hardback
Availability:   In Print   Availability explained
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Hotel Convention Sales, Services, and Operations


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Overview

This text provides a comprehensive look at the fast growing meetings and convention market segment. A usefulhow- to guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includesIndustry Insiders planning tips and case studies direct from professionals in Convention Services departments.

Full Product Details

Author:   Pat Golden-Romero
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781138432833


ISBN 10:   1138432830
Pages:   330
Publication Date:   28 June 2017
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Chapter 1 The Convention And Meetings Industry; Chapter 2 The Associations, Convention, and Meetings Market; Chapter 3 The Corporate Meetings Market; Chapter 4 The Incentive, Smerf, and Other Markets; Chapter 5 The Role Of Convention Bureaus And Other Destination Marketing Organizations; Chapter 6 Marketing and Advertising Strategies; Chapter 7 Convention Sales Negotiations and Contracts; Chapter 8 Food and Beverage Function Planning; Chapter 9 Meeting Room And Convention Planning; Chapter 10 On-Site Event Planning; Chapter 11 Exhibition and Trade Show Industry Overview; Chapter 12 Industry Trends and Resources;

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