|
![]() |
|||
|
||||
OverviewThe concept of marketing can be viewed from social and managerial perspectives. So Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. At its simplest, marketing can be defined as exchange transactions that take place between the buyer and the seller. Marketing is the management function, which organizes and directs all those business activities involved in assessing and converting customer purchasing power into effective demand. Full Product DetailsAuthor: Dr AnshumaliPublisher: Notion Press, Inc. Imprint: Notion Press, Inc. Dimensions: Width: 12.70cm , Height: 1.00cm , Length: 20.30cm Weight: 0.191kg ISBN: 9798887041070Pages: 172 Publication Date: 16 May 2022 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Available To Order ![]() We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |