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Author:   Vinnie Jauhari
Publisher:   Apple Academic Press Inc.
Imprint:   Apple Academic Press Inc.
Weight:   0.861kg
ISBN:  

9781771883788

ISBN 10:   1771883782
Pages:   360
Publication Date:   19 June 2017
Audience:   General/trade ,  College/higher education ,  General ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Consumer Experiences: An Introduction. Perspectives On Customer Experience. Creating Memorable Consumer Experiences: Insights from the Hospitality and Tourism Industry. Creating Memorable Experiences: Lessons from the World’s Top 10 Hotels. Sector Insights. Dimensional Analysis of Customer Experience in the Civil Aviation Sector. Dimensions of Retail Service Convenience in Emerging Market Settings: A Qualitative Investigation. Assessing Quality of Food, Service, and Customer Experience at a Restaurant: The Case of a Student-Run Restaurant in the USA. Value Drivers: HR Competencies. An Exploratory Study of Competencies Required to Co-Create Memorable Customer Experiences in the Hospitality Industry. Quality Aspects. Exploration of Service Quality Factors in Restaurant Industry: A Study of Selected Restaurants in the New Delhi Region. Pricing. Consumer Behavior in Restaurants: Assessing the Importance of Restaurant Attributes in Consumer Patronage and Willingness to Pay. Driving Value Through Pricing: Strategies Adopted by Managers in Price-Sensitive and Fiercely Competitive Markets. Technology. Managing Technologies for Consumer Engagement. Social Media. Social Media and Engaging with Consumers in the Hospitality Sector. Heritage Hotels in India: Offering Unique Experiences to Customers with Sustainable Practices as a Differentiator.

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