Hospitality Business Development

Author:   Ahmed Hassanien (Edinburgh Napier University, UK) ,  Crispin Dale (Wolverhampton Uinversity, UK)
Publisher:   Taylor & Francis Ltd
Edition:   2nd edition
ISBN:  

9781138491175


Pages:   236
Publication Date:   19 November 2019
Format:   Hardback
Availability:   In Print   Availability explained
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Hospitality Business Development


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Full Product Details

Author:   Ahmed Hassanien (Edinburgh Napier University, UK) ,  Crispin Dale (Wolverhampton Uinversity, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Weight:   0.640kg
ISBN:  

9781138491175


ISBN 10:   1138491179
Pages:   236
Publication Date:   19 November 2019
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Introduction to Hospitality Business Development 2. Hospitality Business Model 3. Scope of the Hospitality Industry 4. The Hospitality Environment 5. Hospitality Business Positioning 6. Developing Customer Value in Hospitality Businesses 7. Hospitality Business Plan 8. Business development Routes and Directions 9. Business Development Methods 10. New Product Development 11. Hospitality Property Renovation 12. Conclusions

Reviews

'This book makes an important contribution to hospitality management theory and practice, and is thereby of value to both academic programs and to industry practitioners. The book clearly encourages critical and analytical thinking and is therefore crucial in the development of reflective practioners.' Prof Conrad Lashley, Emeritus Editor, Hospitality & Society 'This edition of the popular guide to Hospitality Business Development is very welcome for its lucid consideration of business growth and will appeal to both hospitality management students as well as aspiring managers. I particularly like the reader-friendly layout. The many examples used to illustrate major themes in the book, the review questions and additional reading recommendations are especially helpful.' Prof Paul Lynch, Professor of Critical Hospitality and Tourism, UK


'This book makes an important contribution to hospitality management theory and practice, and is thereby of value to both academic programs and to industry practitioners. The book clearly encourages critical and analytical thinking and is therefore crucial in the development of reflective practioners.' Prof Conrad Lashley, Emeritus Editor, Hospitality & Society 'This edition of the popular guide to Hospitality Business Development is very welcome for its lucid consideration of business growth and will appeal to both hospitality management students as well as aspiring managers. I particularly like the reader-friendly layout. The many examples used to illustrate major themes in the book, the review questions and additional reading recommendations are especially helpful.' Prof Paul Lynch, Professor of Critical Hospitality and Tourism, UK


'This book makes an important contribution to hospitality management theory and practice, and is thereby of value to both academic programs and to industry practitioners. The book clearly encourages critical and analytical thinking and is therefore crucial in the development of reflective practioners.' Prof Conrad Lashley, Emeritus Editor, Hospitality & Society 'This edition of the popular guide to Hospitality Business Development is very welcome for its lucid consideration of business growth and will appeal to both hospitality management students as well as aspiring managers. I particularly like the reader-friendly layout. The many examples used to illustrate major themes in the book, the review questions and additional reading recommendations are especially helpful.' Prof Paul Lynch, Professor of Critical Hospitality and Tourism, UK


Author Information

Ahmed Hassanien is course leader of hospitality management, Napier Business School, Edinburgh Napier University. He has a PhD in hospitality management from Strathclyde University and an MA in teaching and learning in higher education from the University of Wolverhampton. Crispin Dale has experience of working in the hospitality industry at both an operational and management level. He has taught hospitality management at the undergraduate and postgraduate levels for a number of years. He obtained his master's degree from Lancaster University and completed his PhD with the University of Wolverhampton.

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