Horwath Book of Tourism
Author:   Miles Quest
Publisher:   Palgrave Macmillan
Edition:   1st ed. 1990
ISBN:  

9781349116898


Pages:   265
Publication Date:   01 January 1990
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Horwath Book of Tourism


Overview

The Horwath Book of Tourism looks at the factors involved in the past and future development of tourism through the eyes of nearly 30 independent authors from Europe and America, all of them specialists in their field. The book examines the component parts of the tourism industry and seeks to present a broad picture of international tourism - one of the most dynamic industries in the world - presenting at the same time, some solutions to the problems which it faces in the next decade.

Full Product Details

Author:   Miles Quest
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Edition:   1st ed. 1990
Dimensions:   Width: 15.50cm , Height: 1.50cm , Length: 23.50cm
Weight:   0.427kg
ISBN:  

9781349116898


ISBN 10:   1349116890
Pages:   265
Publication Date:   01 January 1990
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Tourism: An Overview - Economics of Tourism - Tourism: is Future Demand Changing? - The Business Traveller - Conferences and Incentives - Transport - New Markets for Developed Destinations - External Factors Affecting Tourism - Packaging the Tourism Product - The Retail Travel Shop - Recruitment and Training for Tourism - Service: the Key to Success - America: the Tourism Generator - Airlines and Airport Demand - UK Hotel Industry - European and International Hotel Industry - Branding and Marketing - UK Holiday Market - Food - Technology - Development of New Tourism Products - Tourism Investment - Environmental Issues - Role of Government - Managing the Future

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