Awards

• Short-listed for Hearst Big Book Awards (Women's Health category) 2018

Overview

"Hormones don't make women irrational; they help women choose mates, compete with female rivals, produce healthy offspring, and conquer other biological challenges. With fresh insight, Martie Haselton explains how the fertility cycle has evolved over millions of years into a fine-tuned signaling system. Among the fascinating findings: During ovulation, women's attractiveness peaks because their ""mate search effort"" is turned on. Their walking gait, voice, skin condition, and dance moves are more alluring, and they wear more revealing clothes. They also tend to shop more. Being on the Pill affects women's preferences in men, and PMS may have evolved to get rid of boyfriends with unfit sperm. The research is provocative, but Haselton also presents practical advice for women to use their hormonal cycles to their advantage, helping them achieve success in their relationships, careers, and lives. Groundbreaking and counter-intuitive, HORMONAL will empower women everywhere to embrace their biology."

Full Product Details

9781786072542

Table of Contents

Reviews

'This book is essential reading for both women and men...Hormonal is engaging, clever, very funny at times, and always scientifically impeccable.' * Barbara Natterson-Horowitz, author of <i>New York Times</i> bestseller <i>Zoobiquity</i> * 'Written with passion and wit, Hormonal provides important insights about the female experience.' * Joan Silk, professor, School of Human Evolution and Social Change, Arizona State University, and co-author of <i>How Humans Evolved</i> *

'Written with passion and wit, Hormonal provides important insights about the female experience.' * Joan Silk, professor, School of Human Evolution and Social Change, Arizona State University, and co-author of <i>How Humans Evolved</i> *

`What a refreshing book. Finally, a feminist with the courage to discuss women not as victims of their hormones but as elegantly built captains of their minds and lives.' * Helen Fisher, author of <i>The First Sex</i> and <i>Why Him? Why Her?</i> * 'A very detailed and fascinating book which explores hormones to different level. Many women (and men) should read this to understand how women's hormones can have both negative and positive effects on our lives.' * Dr Louise Newson, the Menopause Doctor * 'Anchored in deep science, Haselton takes the reader on a mesmerizing tour from the stirrings of puberty to the aftermath of menopause, from sexual fantasies to the ways in which women often call the shots in the game of mating.' * David M. Buss, author of <i>The Evolution of Desire</i> * 'Haselton shows there are no simple answers - but lots of fascinating possibilities - when we start to think about the biological aspects of our sexual lives.' * Alice Dreger, author of <i>Galileo's Middle Finger</i> * 'This book is essential reading for both women and men...Hormonal is engaging, clever, very funny at times, and always scientifically impeccable.' * Barbara Natterson-Horowitz, author of <i>New York Times</i> bestseller <i>Zoobiquity</i> * 'Written with passion and wit, Hormonal provides important insights about the female experience.' * Joan Silk, professor, School of Human Evolution and Social Change, Arizona State University, and co-author of <i>How Humans Evolved</i> *

Author Information

Martie Haselton, PhD, is the world's leading researcher on how ovulatory cycles influence women's sexuality. She is a professor at UCLA and the Institute for Society and Genetics, a Fellow of the Society for Experimental Social Psychology, andco-editor of Evolution and the Social Mind.

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