Overview

A new tool to help businesses develop strategies. Hope Is Not a Strategy lays out a new proprietary system for businesses to use to develop strategies. It combines the initial process of generating a strategy, subsequent visualization and formulation, and the communications efforts that will follow the creation of the strategy. Built around practical examples and real-world cases, Hope Is Not a Strategy will be of use to businesses of any size that want to establish a clear path forward.  

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9783593517094

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Reviews

"""This book is a gem. It not only provides a sound foundation for thinking strategically, but offers powerful tools for translating these ideas into practice in a rapidly changing environment. A valuable field guide for creating winning strategies, applicable to managers at every level.""-- ""William G. Pietersen Professor, The Practice of Management, Columbia Business School"" ""Hope Is Not a Strategy brings to life the transformative power of strategic thinking when properly planned and executed. It delivers you an actionable playbook designed to help unlock strategic thinking for real, measurable business impact.""-- ""Brandon Carson Vice President, Global Leadership Academy, Walmart"""

Author Information

Christian Underwood is founder and senior advisor of Underwood GmbH—Strategic Focus. Real Impact. Juergen Weigand is deputy rector and prorector of academic programs at the WHU – Otto Beisheim School of Management.

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