Overview

Hook. Edit. Convert. is the ultimate playbook for anyone looking to break into or level up in the world of paid social video editing. Whether you're a freelance editor, creative producer, or marketing strategist, this book gives you the tools, frameworks, and insights used by top agencies to create high-converting ads on Meta, TikTok, YouTube, and beyond. Built on real-world performance data and structured to help you execute at every stage of the creative process, this book covers ad archetypes, scroll psychology, editing principles, performance metrics, UGC frameworks, brand analysis, and more. Perfect for beginners learning the ropes or professionals refining their craft, Hook. Edit. Convert. bridges the gap between creativity and performance. If you're tired of vague advice and want actionable strategies to build a portfolio, get clients, and drive results, this book is your roadmap.

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