Holistic Retail Design: Reshaping Shopping for the Digital Era
Author:   Philipp Teufel ,  Rainer Zimmermann ,  Marlous Van Rossum-Willems
Publisher:   Frame Publishers BV
ISBN:  

9789491727658


Pages:   400
Publication Date:   12 October 2015
Format:   Paperback
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Holistic Retail Design: Reshaping Shopping for the Digital Era


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Author:   Philipp Teufel ,  Rainer Zimmermann ,  Marlous Van Rossum-Willems
Publisher:   Frame Publishers BV
Imprint:   Frame Publishers BV
Dimensions:   Width: 24.00cm , Height: 3.00cm , Length: 16.50cm
Weight:   1.110kg
ISBN:  

9789491727658


ISBN 10:   9491727656
Pages:   400
Publication Date:   12 October 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

preface market, warehouse, museum the strategic situation of retail and consequences for holistic retail design strategy market competetive and communicative strategies for retail archetypes strategy in application authentification contextualization curated deconstruction exclusivity fusion gamification mystification news value participation poesy prosuming ritualization simplicity storytelling trading up transformation application and customer touchpoints stationary frontage/window store/design signage packaging digital web/devices media advertising editorial event promotion best practice picture credits imprint

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