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9781562864972

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4MAT has been the key to creating connection and consistency throughout our education system. Our educators now share a common language for learning design. As a result, the skill and confidence level of both educators and learners has skyrocketed. The concept is brilliant and Hold On, You Lost Me! makes the 4MAT system simple to understand and apply-a must for all trainers and learning-based companies. -Virginia Meyer, Vice President of Education Aveda Corporation of Estee Lauder

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Bernice McCarthy received her doctorate from Northwestern University in education and is one of the founders of the learning styles movement. She is the creator of the 4MAT Model, an innovative, research-based teaching model that is being used by organizations worldwide to improve learning effectiveness. Her teacher training has been introduced into thousands of school systems, both public and private. She has presented numerous workshops and keynote sessions on effective learning at renowned organizations, such as Northwestern University, Cornell University, Lehigh University, and the University of Houston, as well as consulted with the U.S. Navy, the Smithsonian, IKEA Furniture, the National Institute of Corrections, and the Peace Corps. Jeanine O’Neill-Blackwell understands the way training happens in the real world. She has nearly 20 years of experience as a sales trainer, corporate trainer, senior-level human resources leader, and president of a corporate university. As a partner in a school management company, she has designed and implemented large-scale, train-the-trainer initiatives. As president and CEO of 4MAT 4Business, she delivers tools, consulting, and training for leaders and trainers focused on improving learning design and implementation in organizations.

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