Overview

The History of New Balance Shoes From its humble beginnings in early 20th-century Boston to its status as a global footwear powerhouse, The History of New Balance Shoes tells the remarkable story of a brand that built its legacy on craftsmanship, innovation, and authenticity. Founded in 1906 as the New Balance Arch Support Company, New Balance began with a simple mission: to improve fit and comfort. At a time when most footwear companies chased trends, New Balance focused on performance, pioneering arch supports, specialized sizing, and later, groundbreaking running technology that reshaped the athletic industry. This book traces the brand's evolution through key cultural moments - from the running boom of the 1970s to the rise of sneaker culture in the 1990s and beyond. It explores iconic models, the company's commitment to domestic manufacturing in the United States and United Kingdom, and its unique position as a brand that balances performance credibility with streetwear appeal. Readers will discover: The innovation behind legendary running silhouettes How New Balance stayed independent in a market dominated by corporate giants The cultural impact of its understated design philosophy The brand's transformation from% orthopedic specialist to global lifestyle icon Blending business history, sports innovation, and cultural commentary, The History of New Balance Shoes reveals how a company built on balance between function and fashion, heritage and progress - became one of the most respected names in footwear.

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