Overview

This book explores the dynamic interplay between the historical trajectories of advertising, media, communication, and political economy in India. It offers a comprehensive analysis of advertising as a cultural force, political tool, and driver of consumer behaviour. Covering topics such as the role of advertising in representation politics, cultural nationalism, and digital platforms including Al and Big Data, the book provides a 360-degree view of the advertising industry across print, TV, radio, and social media. With insightful discussions on lesser-explored areas like advertising in railways, aviation, and election campaigns, this book is a treasure trove for students, academics, and professionals. Its depth of research and engaging analysis make it an invaluable resource for understanding the media and communication landscape in India.

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