Overview
The U.S. Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations operating in the US should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It’s time for a modern approach, and in this book, Isaac Mizrahi, one of the country’s leading voices in multicultural marketing, uses his unique experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the booming Hispanic consumer segment to drive sales. Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to day-to-day reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed in the U.S.
Full Product Details
Author: Isaac Mizrahi
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Weight: 0.353kg
ISBN: 9781032392318
ISBN 10: 1032392312
Pages: 220
Publication Date: 03 May 2023
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Reviews
"""I’ve proudly lived side by side with Isaac through every word, every page, every article of this invaluable book, as I’ve witnessed his journey to become one of the premiere Hispanic Marketing experts in the nation. His ""growth engine"" can now be yours and I can assure you it will be empowering!"" Luis Miguel Messianu, Founder & Chairman, alma advertising. McDonald’s Global Chief Creative Officer, DDB Worldwide"
I've proudly lived side by side with Isaac through every word, every page, every article of this invaluable book, as I've witnessed his journey to become one of the premiere Hispanic Marketing experts in the nation. His growth engine can now be yours and I can assure you it will be empowering! Luis Miguel Messianu, Founder & Chairman, alma advertising. McDonald's Global Chief Creative Officer, DDB Worldwide
Author Information
Isaac Mizrahi is a world-class, award-winning CEO with unique experience ranging from working at the corporate side and as an ad agency leader and consultant for the most significant and more relevant brands in the U.S. Born in Latin America, thought leader and industry champion, speaker at conferences and the press, and considered one of the country’s most relevant voices for multicultural marketing and DE&I.
