Hillstrom's Customer Development: An Introduction to Understanding How Customers Evolve
Author:   Kevin Hillstrom
Publisher:   Independently Published
ISBN:  

9798710716960


Pages:   96
Publication Date:   17 February 2021
Format:   Paperback
Availability:   Available To Order   Availability explained
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Hillstrom's Customer Development: An Introduction to Understanding How Customers Evolve


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Overview

In Hillstrom's Customer Development Kevin walks the reader through a process he uses with clients to measure how effective a brand is at moving customers from prospect to first order to loyalty status. The reader learns about key inflection points in the customer development process when customers are most receptive to purchasing again. By focusing on Acquisition, Welcome, Emergence, Loyalty, and Retirement the marketer is given the analytical tools necessary to develop a loyal customer base that delivers disproportionate profit for years to come.

Full Product Details

Author:   Kevin Hillstrom
Publisher:   Independently Published
Imprint:   Independently Published
Dimensions:   Width: 15.20cm , Height: 0.60cm , Length: 22.90cm
Weight:   0.191kg
ISBN:  

9798710716960


Pages:   96
Publication Date:   17 February 2021
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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