Overview

Social Media Platform 1 - The Brand must always be remembered. 2 - The Brand needs to be frequent. 3 - The Brand must have purchase intent Brazil belongs to the Influencers of the Social Media Platform. Concrete Fact: Goal: 2.9 Billion users, counting whatssap. Instagram: 125 million followers in Brazil. TikTok: 82 million Brazilian users. YouTube: Just over 130 million Brazilian users. Brazil has 500,000 influencers with over 10,000 followers. Brazil has 10.5 million influencers on Instagram and leads the world ranking. Contingent is similar to the population of Greece - where there are 10.4 million inhabitants, according to Nielsen's Annual Marketing Report. First place United States: around 14.5 million people were identified working on social networks. Brazil: In the survey, when TikTok and Youtube data are added, the index jumps to 13 million influencers. The Algorithms are the cooperators of the Social Media Platforms and content producers: The Views algorithm is more important for video platforms, while the Feed algorithm is more important for general content platforms. The Stores algorithm is most important for photo and video sharing platforms that offer the option of stories, such as Instagram and Snapchat. The Feed algorithm is often customized for each user, taking into account their browsing behavior and interaction with the platform. Explore's algorithm generally prioritizes content from creators and accounts that the user doesn't yet follow. 1. THE COMMUNITY ON THE SOCIAL MEDIA PLATFORM IS WHO SAYS THE HASHTAG. 2 - TIKTOK INSIGHTS: WRITERS, RUN TO #BOOKTOK BRAZIL! 3 - BRAZIL IS THE SECOND COUNTRY IN THE WORLD WITH THE LARGEST NUMBER OF INFLUENCERS. THE FIRST ON INSTAGRAM IN THE WORLD. 4 - SOCIAL MEDIA PLATFORMS ARE BASED ON ADVERTISING. RETAINING USERS IS THE GUARANTEE OF SUCCESS FOR THE CONTENT PRODUCER! 5 - YOU NEED TO MEASURE HOW YOUR WORK IS GOING: METRIC.

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