Overview

Between 1947 and 1953, the Austrian-born, Bauhaus-trained artist Herbert Bayer (1900-1985) oversaw the design and production of the World Geo-Graphic Atlas, a landmark work of graphic design and data visualization. Commissioned by Container Corporation of America to mark the twenty-fifth anniversary of the Chicago-based company's founding, the Atlas's imaginative presentation methods have had a lasting impact within the fields of information design and visual education, transforming the look and character of subsequent geographic atlases and popular scientific illustration. In Herbert Bayer's World Geo-Graphic Atlas and Information Design at Midcentury, Benjamin Benus tells the story behind this work's creation. Richly illustrated and drawing on extensive archival documentation, Benus's study offers broader insights into the roles twentieth-century artists and designers played in popularizing scientific knowledge and shaping audiences' geographical worldviews.

Full Product Details

Author:   Benjamin Benus (Loyola University New Orleans)
Publisher:   RIT Cary Graphic Arts Press
Imprint:   RIT Cary Graphic Arts Press
Weight:   0.656kg
ISBN:  

9781956313246

ISBN 10:   1956313249
Pages:   168
Publication Date:   15 August 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Language:   English

Table of Contents

Acknowledgments ix Introduction 1 1 LESSONS AND LEGACY OF THE BAUHAUS 1.1. Weimar-Dessau-Berlin 25 1.2. New York-Aspen 33 2 PRODUCTION AND STYLE 2.1. Technical and Logistical Considerations 2.2. The Printers' Maps 51 2.3. Illustration and Graphic Form 2.4. ""Toward the Book of the Future"" 67 3 SOURCES AND METHODS 3.1. Collaborations and Appropriations 77 3.2. Visual Education and Isotype 83 3.3. Picturing Populations 93 3.4. Picturing Processes 103 4 ADVERTISING AND INFORMATION 4.1. ""The Realms of Education and Good Taste"" 111 4.2. Visual Identity at Container Corporation of America 115 4.3. Modern Art in Advertising 123 4.4. ""Political Inferences"" 129 4.5. ""The Complete Task of the Graphic Designer"" 139 Conclusion 145 Bibliography 151 Index 155

Reviews

An essential text for every graphic designer involved (or not) with UX/UI and information strategy.--Steven Heller ""The Daily Heller, PRINT"" (7/31/2023 12:00:00 AM) It is a real treat and deserves your attention . . . Benjamin Benus's new book reveals loads of behind-the-scenes about the conception, production, and reception of Herbert Bayer's Atlas. It is boasts delicious reproductions of the atlas's pages.--RJ Andrews ""Chartography"" (8/24/2023 12:00:00 AM)

Author Information

Benjamin Benus is an associate professor of art and design history at Loyola University New Orleans. He specializes in the history of modern art, with a focus on twentieth-century graphic design in Europe and the United States. He completed his PhD in art history at the University of Maryland in College Park, and he earned a BFA and an MS in art history from the Pratt Institute in Brooklyn, New York.

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