Overview

The more libraries can prove that they benefit the business community, the more funding they are likely to receive. Helping Business is designed to guide the public library administrator through the process of assessing their community's need for economic development assistance and carrying out a plan that works. The manual first addresses how to learn about local business' needs through such sources as focus groups, the chamber of commerce and the reference desk. Also covered are techniques to get more involved in the process of helping business; staff training, print and electronic sources for information; developing the support of other agencies; marketing through the press, newsletters, networking and meetings; and assessing and publicising results. An appendix dealing with organising focus groups rounds out this comprehensive guide.

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9781555702311

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