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9788797442852

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"""A long-awaited, essential guide for marketers aiming to crack the code on profitable personalization of customer journeys. Maximizing return on investments in marketing automation, personalization technology, AI and data is not only about doing things right, but also about doing the right things. This book is inspirational in both areas."" - JANNEKE TRANÅS MARINO, SENIOR VICE PRESIDENT CONSUMER MARKET AND CX, GJENSIDIGE * * * ""Customer relevance is - and should be - on the lips of any marketeer, but at which point does really the benefits of personalized and one-to-few communication outweigh the costs? Hello $FirstName provides a nuanced and hands-on approach to personalization strategy. A must read for any marketeer who see the value of obsessing even more about their customers!"" - HELENA HOLMSTRÖM, DIRECTOR CUSTOMER AND BRAND, CLAS OHLSON * * * ""Personalization is about creating value, making things personal and building trust through customer experience and communication with your surroundings. This book gives you detailed insights and understanding and a practical approach to make it so much more likely to succeed with your customer experience."" - EIRIK NORMAN HANSEN, KEYNOTE SPEAKER / FUTURIST / AUTHOR / FORMER C-LEVEL EXECUTIVE * * * ""At Wednesday Relations we have a huge interest in the complex topic of personalization to increase relevance for the receiver and revenue for the company. It has quickly become a necessity to have a One2One strategy as consumers get more and more used to relevant messages. Hello $FirstName is highly relevant for supporting you and your organization in setting up processes, organizations, and infrastructure to be successful in the world of personalization."" - MATS GUSTAFSSON, CEO AND FOUNDER, WEDNESDAY RELATIONS"

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