Hedonischer Konsum: Emotionen als Treiber im Konsumentenverhalten
Author:   Marie-Kristin Franke
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   2013 ed.
ISBN:  

9783834943903


Pages:   408
Publication Date:   01 November 2012
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Hedonischer Konsum: Emotionen als Treiber im Konsumentenverhalten


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Author:   Marie-Kristin Franke
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   2013 ed.
Dimensions:   Width: 14.80cm , Height: 2.20cm , Length: 21.00cm
Weight:   0.557kg
ISBN:  

9783834943903


ISBN 10:   3834943908
Pages:   408
Publication Date:   01 November 2012
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   German

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Dr. Marie-Kristin Franke ist in der Handelsbranche im Bereich des strategischen Marketing mit Spezialisierung auf Marketing Accountability und Marktforschung tätig.

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