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OverviewIn Heat & Light, a legendary journalist and a journalism professor join forces to offer a one-of-a-kind guide for our next generation of great journalists. Drawing on the authors' decades of experience at the top of the field and inspired directly by beginners' most frequently asked questions, Heat & Light offers invaluable advice on such topics as: - balancing drama and information ('heat' vs. 'light') - generating and evaluating story ideas - the secrets to crafting good ledes - creating strong packages for the internet, tv, and radio - the specific requirements of writing for print and broadcast - the art of the interview Along the way, the authors share countless anecdotes from their own storied careers--and discuss larger questions such as the rapidly growing role of digital media and what it means for today's aspiring journalists. Includes an extensive reporter's toolbox of checklists, techniques, and resources From the Trade Paperback edition. Full Product DetailsAuthor: Professor Mike Wallace (University of Bath John Jay College of Criminal Justice) , Beth KnobelPublisher: Broadway Books Imprint: Broadway Books ISBN: 9781299003286ISBN 10: 1299003281 Publication Date: 10 May 2014 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: Available To Order ![]() We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |