Overview

There are essentially four approaches that can be taken in photographic portraiture-the constructionist, environmental, candid, and creative approach. Each has been used over time for different reasons be they technical, artistic or cultural. The constructionist approach is when the photographer constructs an idea around the subject. It is the approach used in most studio and social photography. It is also used extensively in advertising and marketing when an idea has to be put across. The environmental approach depicts the subject in their environment. They are often shown as doing something which relates directly to the subject . The candid approach is where people are photographed without their knowledge going about their daily business. Whilst this approach taken by the paparazzi has been criticized, less invasive and exploitative candid photography has given the world important images of people in various situations and places over the last century. The images of Parisians by Doisneau and Cartier-Bresson demonstrate this approach. As with environmental photography, candid photography is important as a historical source of information about people. The Creative Approach is where manipulation of the image is used to change the final output. Enjoy.

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