Overview

Heart and Soul of Marketing:   Is a strategic and practical guide for anyone who leads, works in, or volunteers for a charity. Drawing on his charity marketing journey, Matt Romania presents a 10-part framework to help charities resonate with their communities, supporters, and donors, ultimately amplifying the impact of their cause.  

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9781763680135

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Matt Romania, author of Heart and Soul of Marketing, has spent over a decade supporting charities in developing and delivering effective, budget-friendly marketing strategies. He began as a community radio volunteer and has since served on community boards, advised charity leaders on brand and communications, freelanced as a journalist, and led national not-for-profit advertising campaigns.  

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