Full Product Details
Author: Susi Geiger (Full Professor of Marketing and Market Studies, Full Professor of Marketing and Market Studies, University College Dublin)
Publisher: Oxford University Press
Imprint: Oxford University Press
Dimensions:
Width: 16.40cm
, Height: 2.10cm
, Length: 24.00cm
Weight: 0.564kg
ISBN: 9780198865223
ISBN 10: 0198865228
Pages: 272
Publication Date: 09 September 2021
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: To order
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Reviews
The book is an essential read for any student or scholar interested in health-care activism, the shaping influence of neoliberalism and market thinking on health-care activism and the ways in which such dominant framings may be rethought. It provides a rich insight into the shapes and forms activism may take, while emphasising that we, as scholars of health-care activism, need to further broaden our focus beyond health-, economically-, and digitally literate activist groups. * Hadewych Honne, University of Edinburgh, Sociology of Health & Illness * Contributing authors identify struggles around intellectual property rights, medicines, and wars on various diseases, also addressing activism in the shout loudest social media culture. Some nuanced and useful case studies are included, e.g., an account of the digitization of Danish health care, or analysis of breast cancer social movement narratives. The book supports health care activism unabashedly. * C. Wankel, CHOICE *
Contributing authors identify struggles around intellectual property rights, medicines, and wars on various diseases, also addressing activism in the shout loudest social media culture. Some nuanced and useful case studies are included, e.g., an account of the digitization of Danish health care, or analysis of breast cancer social movement narratives. The book supports health care activism unabashedly. * C. Wankel, CHOICE *
"The book is an essential read for any student or scholar interested in health-care activism, the shaping influence of neoliberalism and market thinking on health-care activism and the ways in which such dominant framings may be rethought. It provides a rich insight into the shapes and forms activism may take, while emphasising that we, as scholars of health-care activism, need to further broaden our focus beyond health-, economically-, and digitally literate activist groups. * Hadewych Honn'e, University of Edinburgh, Sociology of Health & Illness * Contributing authors identify struggles around intellectual property rights, medicines, and wars on various diseases, also addressing activism in the ""shout loudest"" social media culture. Some nuanced and useful case studies are included, e.g., an account of the digitization of Danish health care, or analysis of breast cancer social movement narratives. The book supports health care activism unabashedly. * C. Wankel, CHOICE *"
Author Information
Susi Geiger is a Full Professor of Marketing and Market Studies in the College of Business, University College Dublin, and holder of a European Research Council (ERC) Consolidator Grant, 'MISFIRES and Market Innovation', which studies activism in health care markets. Her research focuses on how complex markets are organized, with specific interests in technology and health care markets in the context of social justice concerns. She has published numerous articles on these issues in journals such Organization Studies, Business & Society, Research Policy, Entrepreneurship Theory and Practice, and Marketing Theory. She also co-edited the volume Concerned Markets (Edward Elgar, 2014).
