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Author:   Mike Bates ,  Mike Spezzano ,  Guy Danhoff
Publisher:   Human Kinetics Publishers
Imprint:   Human Kinetics
Edition:   3rd edition
Weight:   0.005kg
ISBN:  

9781450412230

ISBN 10:   1450412238
Pages:   384
Publication Date:   27 March 2019
Recommended Age:   From 18 to 99 years
Audience:   Professional and scholarly ,  Professional & Vocational
Replaced By:   9781718221253
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Part I. Human Resources Chapter 1. Recognizing the Importance of Leaders and Managers Exploring Management and Leadership Theory Acknowledging the Difference Between Managing and Leading Struggling as a Manager: Pitfalls to Avoid Succeeding as a Manager: A Strategy to Manage Talent Chapter 2. Understanding Organizational Design Growth and Management Positions Roles and Responsibilities Writing Job Descriptions For-Profit Organizations Not-For-Profit Community Facilities Hospital-Based Fitness Centers Corporate-Based Fitness Organizations Chapter 3. Recruiting the Best Staff for Your Facility Analyzing Staffing Needs Utilizing Job Descriptions Designing the Appropriate Recruiting Vehicle Developing Interview Strategies Selecting the Best Candidate for the Position Chapter 4. Training and Developing Staff Five Steps to Creating Internal Training Programs Outside Resources for Training and Development Assessment of Training Costs Chapter 5. Managing Staff Performance Role of the Manager in Staff Performance Steps in Managing Performance Employee Termination Chapter 6. Developing a Compensation Program Forms of Compensation Compensation and Management Compensation Program Basics Performance-Based Pay Part II. Member Recruitment, Retention, and Profitability Chapter 7. Marketing Your Program Developing Strategic Marketing Plans Marketing Research Identifying Target Markets Defining Marketing Goals and Objectives Planning the Company Brand and Program Brand Social Media Marketing Best Practices in Modern Marketing Writing an Effective Marketing Plan Evaluating Marketing Programs Chapter 8. Increasing Membership Sales Fostering a Partnership Between the Reception Desk and the Membership Staff Telephone Best Practices Maximizing the Face-to-Face Selling Process Corporate and Group Membership Sales Chapter 9. Focusing on Customer Service Recognizing the Importance of Customer Service and Loyalty Identifying Your Customer Understanding What the Customer Wants Training Staff for Exceptional Customer Service Dealing With Difficult Customers Customer Service Best Practices Monitoring the Effects of Customer Service Chapter 10. Retaining Members Through Program Management Membership Retention Establishing the Purpose of Programming Diversification of Activities Progression of Programs Promotion of Programs Reliability of the Schedule Accountability for Growth and Retention Programming by Logical Progression Developing a Successful Program Recognizing the Importance of Program Directors Chapter 11. Generating Revenue Through Profit Centers Development and Organization of Profit Centers Five Common Profit Centers Part III. Operations and Facility Management Chapter 12. Understanding Financial Management Cash Versus Accrual Accounting Financial Statements Budgeting Income Management Accounts Receivable Sales Analysis Expense Management Tax Considerations Chapter 13. Risk Management: Addressing Health and Safety Concerns Anthony Abbott and Mike Greenwood Creating a Safe Environment Screening Before Activity Administering Physical Fitness Assessments Designing Safe Exercise Programs Providing Safety Orientation Supervising Members Managing Emergencies Risk Management Documentation Chapter 14. Maintaining Your Facility Mike Greenwood and Anthony Abbott Maintenance Activities Four Areas of Maintenance Management Determining Maintenance Needs Performing a Needs Assessment Planning the Facility Maintenance Program Personnel Implementing a Maintenance Program Evaluating Facility Maintenance Developing a Preventive Maintenance Program Chapter 15. Understanding Legal and Insurance Issues John Wolohan Civil Versus Criminal Liability Tort Law Contracts Employment Law Insurance Considerations Chapter 16. Strategic Planning and Evaluation Strategic Planning Evaluation Health and Fitness Evaluation Model Location Analysis Industry Evolution and Differentiation

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Author Information

Mike Bates is the owner of Refine Fitness Studios in Ontario, Canada. He has worked in a variety of positions in the fitness industry, including sales, front desk, personal training and management. Michael Spezzano is a consultant in health, fitness and healthy living programme management and development. He specialises in medical fitness programmes and health care collaborations. Spezzano has extensive experience in developing and managing a broad range of adult and youth programming. Guy Danhoff teaches courses in fitness management, sport and social media and sport marketing. Prior to teaching in higher education, Danhoff spent 14 years in the fitness industry, with positions in sales, sales management, business development and marketing.

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