Overview
In recent years health professionals have developed a growing appreciation of the critical role that communication plays in healthcare. The effective communication of information on medical conditions and healthy lifestyles has played an important part in the improvement of the health status of the American population. At the same time, it is hard to ignore the negative impact that ineffective communication can have within the healthcare arena. We only have to note the contribution of poor communication to malpractice suits, misdiagnoses, failures in patient compliance, and cross-cultural misunderstandings to see the role that communication plays. This recognition of the impact—both positive and negative—of communication in healthcare is generating growing interest in the field of health communication. -Basic theory and concepts underlying the health communication field -Real-world strategies for designing, implementing, and evaluating programs -Up-to-date coverage of print, broadcast, digital, and interactive health media -Profiles of target populations with specific health needs -Case examples illustrating what works and what doesn’t -Sidebars, glossary, Web links, and other tools The benefits of good health communication are many, from better relationships between providers and patients to improved treatment compliance to reduced inequities of care. By combining comprehensive background with detailed applications, this uniquely practical reference serves professionals involved in health care marketing or administration, health communication specialists looking to adapt to emerging technologies or new audiences, and advocacy groups. It can also be a valuable classroom text for communications, public health, and related courses.
Full Product Details
Author: Richard K. Thomas
Publisher: Springer-Verlag New York Inc.
Imprint: Springer-Verlag New York Inc.
Edition: 2006 ed.
Dimensions:
Width: 15.60cm
, Height: 1.40cm
, Length: 23.50cm
Weight: 1.090kg
ISBN: 9780387261157
ISBN 10: 038726115
Pages: 212
Publication Date: 09 December 2005
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Reviews
From the reviews: <p> A single-authored introduction to the emerging field of health communication. a ] This book outlines strategies for better communication between health care professionals and patients, as well as principles for developing health communication initiatives aimed at the general public. a ] Recommended Readership: Health care professionals with a focus on health communication as a specialty, health care markets, and students in the fields of communication, public health, and health care administration. (Thomas C. Shives, Mayo Clinic Proceedings, Vol. 81 (5), May, 2006)
From the reviews: A single-authored introduction to the emerging field of health communication. ... This book outlines strategies for better communication between health care professionals and patients, as well as principles for developing health communication initiatives aimed at the general public. ... Recommended Readership: Health care professionals with a focus on health communication as a specialty, health care markets, and students in the fields of communication, public health, and health care administration. (Thomas C. Shives, Mayo Clinic Proceedings, Vol. 81 (5), May, 2006)
