Overview

Effective communication is the key to encouraging healthy behavior. Documenting a revolution in both theory and practice, Johns Hopkins University experts show that communication leads the way to healthy reproductive health and family planning behavior. They explain why communication makes so much difference and how communication programs can be made to work. This book presents a compilation of lessons learned by the Johns Hopkins Center for Communication Programs and its partners over 15 years of developing and implementing family planning communication projects campaigns in Africa, Asia, Latin America, and the Near East. An introductory essay provides an overview of family planning and communication worldwide and outlines the role of theory-based communication programs. The main part of the book presents lessons learned in the field about the process of designing and carrying out family planning communication projects. More than 60 lessons are presented, with descriptions and analysis of projects illustrating each lesson. A final essay explores the current and future challenges confronting family planning educators and other public health communicators.

Full Product Details

9780275955779

Table of Contents

Reviews

As the first of its kind, the book is a must-read for everyone involved or interested in using the art and science of communication to motivte change in human behavior, especially with respect to family planning and reproductive health. -Studies in Family Planning This book is important in the filed of health communication, and should be read by all health communication and public health practioners. -Journal of Biosocial Science ?This book is important in the filed of health communication, and should be read by all health communication and public health practioners.?-Journal of Biosocial Science ?As the first of its kind, the book is a must-read for everyone involved or interested in using the art and science of communication to motivte change in human behavior, especially with respect to family planning and reproductive health.?-Studies in Family Planning A landmark contribution to the health communication field that documents the revolutionary changes that have occurred over the past 25 years, and sets out 'best practice' standards that will be useful to program planners in any field of public health. -Craig Lefebvre Chief Technical Officer, Prospect Associates President, Society for Social Marketing This book is essential reading not only for the population and reproductive health communities. It is also perhaps the most important single contribution to our knowledge of how to stimulate social change through international development cooperation. -Steven W. Sinding Director, Population Sciences, The Rockefeller Foundation

As the first of its kind, the book is a must-read for everyone involved or interested in using the art and science of communication to motivte change in human behavior, especially with respect to family planning and reproductive health. -Studies in Family Planning This book is important in the filed of health communication, and should be read by all health communication and public health practioners. -Journal of Biosocial Science ?As the first of its kind, the book is a must-read for everyone involved or interested in using the art and science of communication to motivte change in human behavior, especially with respect to family planning and reproductive health.?-Studies in Family Planning ?This book is important in the filed of health communication, and should be read by all health communication and public health practioners.?-Journal of Biosocial Science A landmark contribution to the health communication field that documents the revolutionary changes that have occurred over the past 25 years, and sets out 'best practice' standards that will be useful to program planners in any field of public health. -Craig Lefebvre Chief Technical Officer, Prospect Associates President, Society for Social Marketing This book is essential reading not only for the population and reproductive health communities. It is also perhaps the most important single contribution to our knowledge of how to stimulate social change through international development cooperation. -Steven W. Sinding Director, Population Sciences, The Rockefeller Foundation

A landmark contribution to the health communication field that documents the revolutionary changes that have occurred over the past 25 years, and sets out 'best practice' standards that will be useful to program planners in any field of public health. -Craig Lefebvre Chief Technical Officer, Prospect Associates President, Society for Social Marketing

Author Information

PHYLLIS TILSON PIOTROW is Director, Johns Hopkins Center for Communications Programs and Principal Investigator, Population Communications Services Project and Population Information Program. She is also Senior Associate, Department of Population Dynamics in the Johns Hopkins School of Public Health. D. LAWRENCE KINCAID is Associate Director for Research, Johns Hopkins Center for Communication Programs and Associate Scientist, Department of Health Policy and Management in the Johns Hopkins School of Public Health. JOSE G. RIMON II is Project Director, Population Communication Services, deputy Director, Johns Hopkins Center for Communication Programs, and Associate, Department of Population Dynamics in the Johns Hopkins School of Public Health. WARD RINEHART is Project Director, Population Information Program, a project of the Center for Communication Programs at the Johns Hopkins School of Public Health. All have written extensively on reproductive health and family planning issues.

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